Twitter is expanding the availability of Branded Likes to more companies with managed advertisers in the US, UK, Saudi Arabia, and Japan having access to the interactive tweet option.
Branded Likes gives users the option to add custom ‘Like’ animations to certain tweets, increasing engagement and exposure with a quick interactive enhancement. Advertisers will be able to choose a hashtag for their Branded Like animation when Branded Likes are added to the Takeover ad.
It is a feature of Twitter’s Timeline Takeover ad program, which ensures that a brand’s advertisement will be the first to show up when a user enters Twitter for the first time on a given day.
