Twitter has started rolling out a new service called Blue for Business, which adds a gold checkmark to company accounts, in conjunction with the relaunch of Twitter Blue.
According to Twitter, Blue for Business, which is currently in testing, is meant to indicate that a particular Twitter account is a “corporate entity,” according to a support page. Blue for Business’ pricing structure is still unclear, and the support page doesn’t provide any specifics. Given that Twitter must pay an estimated USD 1 billion in interest on its USD 13 billion in debt each year, Musk hopes that the various flavors of Blue will enable the company to become profitable.
According to data from analytics company Sensor Tower, the top in-app purchase on Twitter’s app to date was Blue, which brought in USD 6.4 million.
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Read More: Twitter launches Blue for Business, grants gold checkmarks to ‘corporate entities’
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