Twitter has recently removed a privacy option from its platform that once allowed its users to restrict sharing some personal information with marketers. For most users except for the users in Europe, the data will now be shared by default. Also, it cannot be turned off. However, the company mentioned it would not share any name or username, email address, and phone number.

The 5 New Ps of Marketing That Drive Digital Transformation- The Power of Personal Touch

The social media giant said that the shared data shows the efficacy of advertising on the platform. Simply put, with more data, Twitter wants to show that its ads work – and users are watching and interacting with brands. This will ensure it and help to “continue operating as a free service.”

Source: https://www.theverge.com/2020/4/8/21213593/twitter-data-sharing-pop-up-mobile-app-advertising-settings

Push Customer Retention by Richer Customer Experience: The CMO strategy