Twitter Expands ‘Campaign Planner’ to Offer More Information on Projected Ad Performance

Twitter-Expands-'Campaign-Planner'-to-Offer-More-Information-on-Projected-Ad-Performance
Twitter-Expands-'Campaign-Planner'-to-Offer-More-Information-on-Projected-Ad-Performance

In order to give brands more information about expected performance prior to the launch of their promotions, Twitter has announced an expansion of the Campaign Planner feature in Twitter Ads.

Based on the campaign parameters selected, Campaign Planner forecasts reach, impressions, frequency, and CPM. It also offers insights on budget needs and likely outcomes, all of which are based on Twitter’s database. The option will now be made available to advertisers in Argentina, Australia, Brazil, Canada, France, Germany, India, Japan, Mexico, Philippines, Saudi Arabia, South Korea, Spain, Sweden, Thailand, Turkey, United Kingdom, and United States.

Twitter first introduced Campaign Planner back in June in a few regions.

Read More: Twitter Provides More Insights on Projected Ad Performance with Expansion of ‘Campaign Planner’

For more such updates follow us on Google News TalkCMO News.