Twitter appears to have introduced a new in-stream boost option for tweets, which provides a quick and simple way to promote your tweet without launching a full advertising campaign.
According to screenshots shared by Matt Navarra and Jonah Manzano, the new boost option would be accessible directly from a tweet. Users only need to tap through, choose a budget, and they can immediately boost their tweet. It is comparable to Twitter’s Quick Promote feature, but it is even more streamlined, has new visuals, and allows users to boost a tweet directly from the details screen.
The company said that this is a new Twitter ad process that might offer an additional way to specify a goal, a spending limit, and fundamental targeting criteria in order to reach a larger audience within the app.
Read More: Twitter Tests New Quick Boost Option for Tweets
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