Twitter has unveiled an update to its Carousel Ad format, as well as some upcoming ad measurement and choices as part of an overview of how it’s reacting to new developments in internet privacy and ad targeting capabilities.
The most significant change is the addition of a new ability to add unique headlines and landing pages to each frame of the Carousel Advertisements, giving businesses more ways to create adaptable ads for different audiences inside a single campaign.
Advertisers can now personalize headlines and landing pages to help drive the proper actions for their consumers with Multi-Destination Carousels, according to Twitter.
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