At its NewFronts 2022 event, Twitter revealed a new slate of premium video content partnerships, including E! News, Conde Nast, the WNBA, and others.
Advertisers can reach engaged audiences around these shows and events by using Twitter’s premium video content. According to Twitter, the new programming could bring new inspiration for Twitter users’ approaches, depending on linked debate and interaction.
Twitter has also announced a new relationship with NBCUniversal, in which it will be the first social media partner to test an integration with iSpot, NBCU’s first cross-platform video-certified measurement partner.
