Twitter has proclaimed a new expansion of its Amplify pre-roll ads, which empower brands to place their promotions in company with Twitter’s premium video content.
Twitter’s video collaboration helps direct access to video updates that are posted by Buzzfeed, FOX Sports, Hearst, NBCUniversal, and many others. Twitter states that it now has more than 200 video content partnerships providing an extensive range of placement opportunities for brand promotions.
Moreover, Twitter’s giving more control tools on this aspect. First and foremost, Twitter’s appending new ‘Curated Categories’ will help brands place their video ads with appropriate content in a much simpler way.
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