Twitter has recently announced it has been working to put more importance on the ‘Lists’. The “twitter lists” have long been a secret weapon within the app for social media managers. It helps to track and categorize different users easily, keeping tabs on particular industry updates, niche interests, trends, and more.
Earlier, Twitter added a new option allowing users to pin their lists as swipeable, similar to alternative news feeds. Twitter explained that a curated competitor list is a handy feature to remain updated to the market. It offers businesses with insight for the effectiveness and tactics of their competitors’ strategy.