With a new 15-second view bid unit, Twitter hopes to give advertisers additional options for maximizing their video ad campaigns. This will prioritize reach to users who are more inclined to watch video content.
According to Twitter, “To better meet the needs of advertisers who rely heavily on quality video views and video completion rates, we’re rolling out a ‘15-second (15s) view’ buying model that prioritizes for engaged, longform views on their content. This new bid unit is built to optimize for delivering 15-second or completed views, whichever comes first, and early testing has shown that it drives Twitter’s highest video completion rates yet.”
To Read More: socialmediatoday
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