Twitch, owned by Amazon, has launched its Ads Incentive Program (AIP), which aims to make creator’s advertising revenue more predictable.
The service, which will be available to selected creators, offers content creators a pre-set payout when they broadcast a certain number of hours while making ads.
AIP is intended to simplify ad management and free up time for creators. The move also allows Twitch to increase their ad revenue.
Read More: https://www.marketingdive.com/news/twitch-unveils-guaranteed-ad-income-for-select-creators/619323/
