TripleLift Teams up with LiveRamp to Improve Addressability to the Open Web


TripleLift, a company that scales ads, has partnered with LiveRamp platform that makes data accessible. Marketers will be able to leverage native creative executions for targeting and measurement capabilities on the open web. TripleLift’s integration of LiveRamp IdentityLink (IDL), a person-based identifier, will allow marketers to deliver their custom native ads across the TripleLift Exchange.

LiveRamp’s Authenticated Traffic Solution (ATS) provides a privacy-first and transparent solution rooted in user authentication with publishers. The joint solution helps publishers prepare for evolving privacy regulations as well as against browser-based cookie policies.