TripleLift announces the release of a new targeting solution for cookie-constrained environments for advertisers and publishers. The solution, TripleLift Audiences, replaces third-party cookies with first-party data. The publishers can recover the addressability capabilities of the lost cookies while restoring data information.
The company brings the solution to offer integrated native ad solutions and creates frameworks for data protection, privacy standards, and technology necessary for first-party data segmentation. TripleLift Audiences will further help build segments from publishers’ first-party data without cookies.
Read more: TripleLift Announces New Audience Targeting Solution Powered By First Party Data
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