TransUnion and Magnite expand their partnership to reach audiences through audio, streaming video, gaming, and digital-out-of-home (DOOH). Brands, agencies, and publishers can get this opportunity to reach their audiences faster across these digital media channels.
TruAudience Data Marketplace by TransUnion offers advertisers and brand audience solutions, thus covering over 80 million U.S. connected homes. These solutions are aimed at building an audience base and targeting capabilities. Magnite will improve its data-driven omnichannel advertising strategies by extending the partnership.
By using the Marketplace, advertisers can get a more accurate view of client identities to achieve accuracy and speed up their campaigns across streaming media platforms.
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