Trade Desk revenue increased by 24% as advertisers’ shift to CTV and retail media continued

Trade Desk revenue increased by 24% as advertisers' shift to CTV

According to a release of earnings statement data from The Trade Desk, fourth-quarter revenue increased 24% year over year to reach USD 491 million.

The ad-tech company reported USD 1.58 billion in total revenue for 2022, an increase of 32% YoY. Campaigns on Disney’s UID2-powered audience graph are reportedly 12 times more effective at reaching target audiences, according to the company, which also saw increased adoption and success of its Unified ID 2.0 (UID2) identity framework.

Jeff Green, the company’s founder and CEO, attributed the company’s continued growth to the open internet’s superior value to walled gardens on channels like retail media and connected TV (CTV), particularly as the number of ad-supported content options continues to outpace the number of ad-free ones.

Read More: Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

For more such updates follow us on Google News TalkCMO News.