Traackr, a leading influencer marketing platform, has partnered with Snap Inc. to offer brands deeper creator insights for more effective brand collaborations on Snapchat. Through the integration of the Snapchat Creator API, Traackr’s platform will now provide brands with the ability to invite Snapchat creators to participate in campaigns directly via the Traackr platform, activate organic and paid campaigns, monitor creator content performance, and discover new creators and analyze their performance and brand fit.
Also read: The Power of Influencer Marketing in Brand Building
The partnership also includes industry events in NYC and Paris to spotlight best practices in creator relations for marketers looking to reach Gen Z audiences through influencer marketing on Snapchat.
Read more – Traackr and Snap Team Up to Deliver Valuable Creator Insights for More Effective Brand Collaborations
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