Tourial Raises $3.4M Round to Ignite Growth Through Product-Led Storytelling

Tourial Raises _3.4M Round to Ignite Growth Through Product-Led Storytelling-01

Tourial, a non-coding product storytelling platform that enables marketing teams and retailers to use product news across all revenue streams, today announced a $ 3.4 million seed sponsorship cycle led by Bonfire Ventures with significant investments from Knoll Ventures, SaaS Ventures, Tn Ventures, and angel investor Tom Noonan. Software companies use the Tourial platform to design and share collaborative product information that gives technology consumers a way to experience product value before their thought process.

With more than 80% of all B2B surveys conducted prior to consumer access, the software sales process emerges rapidly. Companies need a way to easily design a good product experience without the technical and production challenges associated with video and demo sites.

Tourial will use this support to hire and hire top talent, invest in developing new features to improve the product storytelling platform, and increase both Tourial use across multiple channels as well as data and marketing teams and vendors that can use driving further growth.

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