Businesses are investing more and more money in email marketing as more than 90% of users open their emails daily. Some of the top email marketing trends organizations need to watch out for in 2020 are creating emails for dark mode, focusing more on AI and automation, social media integration, among others.
As most of the apps have moved to dark mode, it is essential for companies to optimize email templates in line. Along with personalization, AI and automation can be used for A/B testing, smart segmentation, powerful analytics, and more.
Source: Techgeek
