Top Adtech Trends to Look Forward to In 2020

Advertisers, adtech, programmatic, trends, digital

As we enter a new decade, adtech players need to gear up for new capabilities and trends to embrace advanced solutions. Programmatic growth has become the primary method of acquiring digital media. As per eMarketer, nearly 88% of all U.S. digital display ad dollars will transact programmatically by 2021.

To connect with worldwide consumers, dynamic creative optimization (DCO) will continue to be a vital tool for advertisers.

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