The consumer intelligence platform Toluna has recently announced that it has launched a new permission-based online data storage solution – to analyze consumer behavior in China. The solution will provide marketers with deeper insights and behavioral data. This is in response to the increased demand by marketers and researchers.

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It also drives intelligent business strategies with the help of online profiles and vast market segments. This allows businesses to track consumer behavior from the available data – including online routes, time spent on applications, most used apps, and more. Ludovic Milet, MD of APAC at Toluna, said, “Tracking customers on a longitudinal timeframe allows us to understand the changes across life stages, marketplaces and attitudinal influences.”

Source: https://www.martechcube.com/toluna-offers-real-time-insights-into-online-consumer/

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