The consumer intelligence platform Toluna has recently announced that it has launched a new permission-based online data storage solution – to analyze consumer behavior in China. The solution will provide marketers with deeper insights and behavioral data. This is in response to the increased demand by marketers and researchers.
It also drives intelligent business strategies with the help of online profiles and vast market segments. This allows businesses to track consumer behavior from the available data – including online routes, time spent on applications, most used apps, and more. Ludovic Milet, MD of APAC at Toluna, said, “Tracking customers on a longitudinal timeframe allows us to understand the changes across life stages, marketplaces and attitudinal influences.”