To create a new marketing and advertising channel using the “My TIM” application, TIM, the 4G operator in Brazil, has teamed up with DigitalReef, global mobile marketing and advertising technology company. The application will now send more assertive and personalized push notifications according to the profile of each customer.
The technology provided by the partnership with DigitalReef involves SDKs (software development kits), which integrate existing applications into the application. After the user’s consent, the application analyzes geolocation information and application usage data to establish a behavioral profile.
Read More: Martechseries
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