TikTok has recently announced the launch of its new initiative, ‘Small Gestures’, the virtual gifting process. The company tries its hands-on e-Commerce by enabling users to send free virtual gifts – across the range of brand partners within the platform.

Influencer Marketing–Trends to Watch Out For in 2020

The gifts in the app include 90 days subscription to the Adobe Premiere Rush, two months membership for Skillshare and many more. According to a TikTok spokesperson, “By collaborating with our brand partners on this new program, we’re able to give users a platform to feel connected with their friends and family through the small gesture of sending a gift to someone who might need it most.”

Source: https://www.socialmediatoday.com/news/tiktok-tests-ecommerce-potential-with-small-gestures-virtual-gift-giving/576769/

Instagram Testing on New Stickers to Promote Business