TikTok has recently announced the launch of its new initiative, ‘Small Gestures’, the virtual gifting process. The company tries its hands-on e-Commerce by enabling users to send free virtual gifts – across the range of brand partners within the platform.
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The gifts in the app include 90 days subscription to the Adobe Premiere Rush, two months membership for Skillshare and many more. According to a TikTok spokesperson, “By collaborating with our brand partners on this new program, we’re able to give users a platform to feel connected with their friends and family through the small gesture of sending a gift to someone who might need it most.”
Source: https://www.socialmediatoday.com/news/tiktok-tests-ecommerce-potential-with-small-gestures-virtual-gift-giving/576769/
