Short-form video app TikTok tops the download charts on Christmas Day. VR and the broader metaverse shift also saw some important consumer indicators in the latest data from app tracking company App Annie.
On Christmas, TikTok lead the way ahead of Instagram and Facebook. The app is also set to continue its growth momentum well into 2022 and expected to reach 1.5 billion users. Especially for young users this has become the main app of choice. This is an important shift for all social media marketers to note.
The editing app of TikTok CapCut also made its entry to the top 10.
Read More: Socialmediatoday
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