According to two sources familiar with the operations, the Financial Times reported that TikTok is about to partner with Los Angeles-based TalkShopLive to launch its live shopping platform in North America.
The companies are still finalizing their agreements, and no contracts have yet been signed. The live shopping platform for TikTok, TikTok Shop, owned by Bytedance, is accessible in several Asian countries, including Thailand, Malaysia, and Vietnam. It was introduced in the United Kingdom last year, the report claims.
The rumored partnership comes as TikTok, whose biggest market is the United States, is under investigation by American lawmakers who are concerned about the app’s protections for user data.
Read More: TikTok to partner with TalkShopLive for U.S. live shopping, Financial Times reports
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