TikTok has revealed some fresh information about the platform’s ad performance and the major variables that affect it.
The app has investigated the differences between attention, resonance, and engagement and how each piece fits into the larger TikTok engagement puzzle based on a variety of studies. TikTok looked at each of these factors separately to learn more about how TikTok promotions can support these factors and lead to better results.
The company claims that by utilizing the platform’s native features, advertisers can better connect their brands and products with consumers, which can increase brand recognition and conversion rates.
Read More: TikTok Shares New Notes on How to Maximize Ad Effectiveness in the App
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