TikTok Launches ‘Promote’ Option for Business Accounts

TikTok Launches Promote Option for Business Accounts

TikTok has recently announced the launch of its boost-like ‘Promote’ feature to all business users. The platform has been testing it with selected profiles, in selected regions over the past few months. 

Simply put, it is a new advertising tool that will allow users amplify their existing TikToks videos without having to leave the application. The option is similar to Facebook’s Boost button and will enable users to amplify their posts in an ad campaign.

As explained by TikTok, “With Promote, you can turn any organic TikTok video into an ad, directly within the app. You can start reaching new audiences, build a following, and drive traffic to your business website.”

Source: SocialMediaToday

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