TikTok has announced the launch of a new platform dedicated for businesses. The new ‘TikTok for Business’ platform will comprise current and future marketing solutions for brands aiming to engage with the TikTok community. The platform will help resources and tools to help utilize the short-form video app for their ad campaigns. It also offers links to a range of case studies to help businesses understand how they can make best use of TikTok for their promotions. A TechCrunch report states that the platform will include access to various ad formats offered by TikTok including TopView that appears first when the app is launched.