TikTok has announced a new interactive insights platform that allows users to find critical data points about target audiences, using a variety of filters.
The new platform will consist of filters that allow users to narrow down their target demographic and learn more about specific topics. Location, demographics, industry vertical, date, and other data filtering features have all been introduced to TikTok.
The tool, according to TikTok, is intended to provide consumers with a more personalised perspective on crucial data points, as opposed to more generalist research and whitepapers that may not be matched with user demands.
