TikTok has recently added an innovative, automated response tab for messages in business accounts. This could be handy as it could make it easier for marketers to manage common queries while providing relevant information to consumers.
For any TikTok business accounts, users can find the “Message settings” option within their “Business Suite” tools to create a welcome message for people who DM or set an auto-reply. This feature can be selected based on the keywords of business choice.
The company believes automated messages can maintain a connection while providing quick responses to the audience. However, it needs to be approached with caution to provide the optimal user experience.
Source: SocialMediaToday