TikTok plans to launch an array of new eCommerce-focused ad offerings in order to boost its revenue potential. Moreover, a reliable source has said that TikTok is planning to add a list of new, in-stream shopping tools as it continues to examine its eCommerce potential.
The primary option to be displayed is ‘Collection Ads’, which help brands to combine their product catalog listings and branded videos to lead users to appropriate products from their video clips. It is very much like YouTube’s product listings on videos that help to drive direct response.
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