TikTok has added a new Brand Lift Study option, which will allow businesses to poll the TikTok audience through promoted campaigns, in order to gain additional insight into the performance of their brand and marketing activities.
In a statement, TikTok said that they have seen the collective power of their community time and time again, from driving top hits to creating viral trends to raising demand for popular products. The TikTok Brand Lift Study takes a new technique to assessing and optimizing brand resonance. TikTok Brand Lift Study is an immersive, in-feed polling experience, complete with the music and motion images that TikTok viewers have come to expect.
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