TikTok Broadens Ad Data Verification Partnership with Integral Ad Science

TikTok Broadens Ad Data Verification Partnership with Integral Ad Science

TikTok has announced an expansion of its collaboration with advertising data verification and auditing service Integral Ad Science.

With the connection, IAS will expand its TikTok ad measurement capabilities to include viewability, Invalid Traffic (IVT), and app-level brand safety, giving brands and agencies new options to track the success of their TikTok ad campaigns.

According to Integral Ad Science, advertisers will now be able to verify the performance of their TikTok campaigns with third-party assurance on the data they’re viewing. Last September, TikTok announced its new relationship with IAS, as well as a similar partnership with Zefr, in order to provide better confidence on ad placement and performance.

Read More: https://www.socialmediatoday.com/news/tiktok-expands-ad-data-verification-partnership-with-integral-ad-science/623443/