TikTok has recently announced that the self-serve advertising platform is now available for
all businesses globally. This tool is a part of its newly introduced TikTok for Business
platform, and it is similar to other social media campaign tools.
The company has been testing the feature with several brands over the last few months. As
mentioned by TikTok, “TikTok’s self-serve advertising solutions give marketers the tools to
tap into the creativity of the TikTok community, reach new audiences and optimize their