TikTok is looking to help brands tap into the latest trends with its new feature, “Business Creative Hub” content showcase. It is now available to business accounts within the platform to help brands receive the latest trends along with relevant tips. It is applicable for the app generally and among businesses within their local regions.
As explained by the social media giant, “From listening to our business users, we found that a common challenge faced by many was a lack of inspiration for new content to post.” The hub aims to address the growing need, with a showcase of trending content in different categories, highlighting creative, engaging use of TikTok videos.
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