TikTok announces a new partnership with advertising giant WPP. The partnership will provide WPP agencies and clients’ access to internal tools and options to maximize their on-platform efforts and tap into the reach and the impact of the video platform.
TikTok will also work with WPP on a new creator partnership program to facilitate brand collaboration opportunities with platform stars. WPP will also be the Lead Agency Development Partner for TikTok’s creator-focused APIs, which will embrace WPP’s market-leading brand safety methodology and leverage the unique brand and marketer data signals.
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