Tesco reports ‘strong interest’ from brands in new media platform

Tesco reports ‘strong interest’ from brands in new media platform-01 (1)

Tesco says it has seen an early “strong” interest in its new media and information platform, launched in November last year, and is still confident that it could become a major retailer for the future.

Tesco Media and Insight, powered by Dunnhumby, unveils a wealth of customer data store through its 20 million Clubcard users and store information on its suppliers’ brands and agencies, allowing products to better target customers across merchant internet too.

Earlier this year, Tesco launched media and insights platform, opening up the wealth of customer data it collects through Clubcard and in-store insights to brands and agencies.

Read More: https://www.marketingweek.com/tesco-strong-interest-media-platform/

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