Terminus integrates with partner ecosystem platform Crossbeam

Terminus integrates with partner ecosystem platform Crossbeam

The ABM and B2B growth platform, Terminus, has announced a new merger with Crossbeam.

Crossbeam, which defines itself as a LinkedIn affiliate, allows products to interact with partners in their ecosystem and retrieve information seamlessly between product and partner data.

The integration will help Terminus customers plan collaborative marketing efforts, reduce duplication and increase pipeline speed through consistent interaction with shared accounts. For the integration to work effectively for mutual customers, account data in Crossbeam will need to be sourced from the same CRM that is integrated with Terminus.

Read More: Martech

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