A group of ten companies, including more than 190 co-signatories, united to roll out ‘The Platform of Independents to let businesses shape customized technology stack as per their needs and escape the limitations of available CRM suites. The segment, Amplitude, Drift, Iterable, Mixpanel, Airship, Outreach, Radar, Pendo, and Tray.io unified and planned to revolutionize CRM to liberate data.
Account-Based Marketing (ABM) Strategies Go Mainstream
The group declared that traditional customer relationship management systems are lacking features and not aligned with the digital era. They are all set to introduce an improved format for business technology and marketing. As per an open letter by the group, “Companies need to use the best technology available…Instead, they are often locked into the tools and capabilities (or lack thereof) which their CRM suites provide.”
