Teads Introduces ‘Attention Program’ To Improve Omnichannel Attention Measurement

Teads Introduces ‘Attention Program’ To Improve Omnichannel Attention Measurement (1)

In order to improve its standing in the attention measurement industry, the media platform Teads has introduced the Teads Attention Program.

The program will offer brands with enhanced multi-screen reporting of attention metrics within Teads Ad Manager.  Additionally, Teads now offers in-context creative testing tools and native reporting of attention metrics within Teads Ad Manager in collaboration with Lumen, enabling advertisers to improve their asset.

Teads claims that it will be able to advise brands on the amount of attention they need for a particular campaign by integrating Lumen attention data with Brand Pulse, its own brand lift tool.

Read More: https://www.marketingtechnews.net/news/2022/jun/21/teads-launches-attention-program-to-advance-omnichannel-attention-measurement/