To bolster its position in the attention measurement industry, media platform Teads has introduced the Teads Attention Program. The application will provide Teads Ad Manager with the best multi-screen reporting of attention metrics for brands.
This will accelerate the understanding of attention for media buyers and media owners, enabling them to plan, buy, optimize report on attention in order to ultimately drive a better return on media investment for brands.
According to Teads, it is developing a comprehensive set of technologies that will allow businesses to increase their media effectiveness and commercial outcomes. Teads will incorporate more partners and capabilities as the program develops.