Tatari, a platform for buying and measuring advertising across convergent TV, has seen a 191% YoY increase in streaming and 341% in programmatic spending.
They have dramatically grown the agency’s adoption of its platform. This allows them to plan, buy, and measure TV ad campaigns for their clients.
Also read: Traditional Advertising: Does it Still Matter?
Since announcing the availability for agencies to license Tatari 18 months ago, more than 30 agencies have signed on, with 40% buying into additional services. Most of Tatari’s agency partners are taking advantage of Tatari’s convergent TV capabilities.
Read more – Tatari Powers Next Generation of Agencies Entering TV Ad Market
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