Tatari has announced significant modifications to its TV-specific measurement. This boosts the standard for precision and effectiveness in the TV advertising industry. The update focuses on improving Tatari’s device graph data through internal enhancements and strategic partnerships.
This paves the way for the most accurate TV ad measurement for brands and agencies. These core updates will help marketers to gauge campaign performance with confidence. This accurately attributes conversions to the right users.
Read more – Tatari makes significant updates and improvements to its TV ad measurement
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