Tango Media Systems Improves Local TV Ad Processes with Locality Partnership

Tango Media Systems, a division of Centriply specializing in Advanced TV advertising technology, has teamed up with Locality, a local video solutions provider.

Using theTangoRESPONSE® tool and their ad tech team, they aim to streamline proposal responses for agencies and advertisers seeking multi-market engagements.

Also read: Marketing Budgets Completely Focusing on Digital Ads is killing TV Ads?

The release of TangoRESPONSE (v30) notably improves proposal efficiency, reducing it from weeks to minutes, illustrating their commitment to simplifying local TV ad buying. Rob Bochicchio, President of Centriply, highlights how their innovations benefit broadcast sales teams and advertisers by offering quick, expansive market reach, ultimately boosting local TV’s prominence in the evolving media landscape.

Read more – Using Advanced Automation to Transform Local Broadcast TV Ad Buying Becomes Easier with Locality and Centriply Partnership