The Trustworthy Accountability Group (TAG) introduces a new frontier in marketer transparency. It will be possible through the integration of robust industry data around privacy compliance, DEI ratings, and Made-for-Advertising (MFA) sites into TAG TrustNet.
The partnership will help TAG TrustNet to provide marketers visibility into ad campaigns to achieve media expenditure goals, strengthen privacy compliance, and reduce MFA waste. Marketers will get access to data across their supply chain.
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