System1, a marketing decision-making tool, has introduced its automated Test Your Idea platform. to offer predictive insights on product prototypes, names, logos, packaging, straplines, promotions, and more.
The emotional reactions of responders to concepts, as well as their anticipated adoption of ideas and speed of decision-making, are highlighted in Test Your Idea reports. Additionally, brands can learn what respondents believe to be each idea’s most significant benefit as well as their recommendations for enhancement.
The company claims that by having access to this data, product development teams would be better able to determine what changes need to be made to their product’s future iterations to boost the possibility that it will be a commercial success.
