The influencer marketing measurement platform Sylo, recently announced that it has partnered with Nielsen Global Connect. With the Nielsen Connect Partner Network, it can now leverage shoppers’ marketing and retail sales data to provide better insights on influencer sales. Many marketers do not have any practical way to track on time to optimize the impact of sales by influencer marketing campaigns. This partnership will scale Sylo’s campaign monitoring tool to Nielsen’s customers for streamlining measurement online and can provide marketers with insights to solve different challenges.
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Brett Jones, Global Leader of Neilsen Connect Partner Network, mentioned in a statement, “Through the unmatched breadth of our collaborative ecosystem of trustworthy and innovative partners, our clients are uniquely positioned to solve their biggest problems and stay ahead of a rapidly changing consumer landscape.”
Source: https://finance.yahoo.com/news/sylo-teams-nielsen-global-connect-150000337.html
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