Survey: Close to 40% of marketers Lack Insights into the Effectiveness of Their Campaigns.

survey, campaigns, advertising, marketing, attributions, insights

The latest survey by CallRail reveals that 39% of marketers lack insights into the effectiveness of their campaigns. The survey aims to determine expectations customers have when they engage with a brand across conversion points. It focuses on what marketers need to do to meet customer expectations and identify their weak points.

As per the survey, 96% of marketers agree attribution is critical to informing and optimizing marketing decisions.

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