As per the latest survey by Ascend 2 titled ‘Lead Generation Quality Survey,’ 60% of marketers said their lead generation quality strategy has only been “somewhat successful.” Meanwhile, 53% of marketers said improving content and content engagement is another critical challenge faced by marketers.

Forty-four percent of marketers believe improving the personalization of marketing efforts is a significant challenge. Moreover, 36% of them say improving third-party lead is another struggle when it comes to generating higher quality leads.

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