The customer relationship platform SugarCRM has recently announced the release of Sugar Integrate, its cloud-based integration platform. It will allow its users and brands to integrate with over 200 business applications. The newly launched platform helps in increasing the performance of customer experience (CX) platform for CRM, customer service, automation tools, etc.
Many companies use outdated CRM systems as a result of vast historical customer data within them and the difficulties they face for migrating data. Sugar Integrate can help with legacy CRMs. Besides, it comes with a cross-application view of the audience, supporting the automated business processes across ERP, marketing automation, e-commerce, sales automation, and more.