The storytelling software start-up, STORYSOFT, has launched its new marketing platform to scale the storytelling capabilities of brands. The digital platform will allow brands to take control of storytelling efforts by creating, hosting, and tracking various digital stories about their brand, services, and products. With this, marketers can combine different types of media while building authentic and emotion-evoking digital stories at scale.
Ryan Taft, CEO at STORYSOFT, said, “We wanted to create an all-in-one platform that makes it simple for marketers to create digital stories and easily share them with their audience regardless of the distribution channels the brand is using.”
Source: https://www.martechadvisor.com/news/interactive-marketing/storysoft-launches-a-digital-storytelling-platform-optimizes-brand-content-creation/
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